The first step in hosting a successful event is to create a registration website that is appealing and encourages participants to attend. You want your registration website to offer relevant information on the event, convince visitors that there is value in attending, and create interest in your company.
Here are some features of successful event registration websites.
1. Eye-Catching: Command the attention of future attendees from the start with images that are lively and inspiring. Use colors in your background, but don’t go overboard—keep it simple and attractive. Provide links to your business’ Flickr or photo-sharing website so that attendees can view more images and find out more about your business.
2. Informative: Tell them the basics up front: when, where, why. Don’t make visitors hunt for reasons as to why they should attend an event. Tell them using call to action words such as “grow your audience by 50 percent with this social media conference.” Provide all relevant information directly on the homepage so that participants know when and where the event will be held.
3. Interactive: Embed videos and employ social media to increase interest in the event. The more interactive you can make your event registration website, the better. For a fun tip, try placing a QR code onto the registration website. QR codes are scanned into a smartphone and direct participants to a landing page where you can show videos, play music, and further drum up interest.
4. Concise: While you should absolutely use videos and images to further the appeal of the event, keep the information concise and simple. Provide testimonials from attendees of past events and break up large text blocks with paragraphs, bullet points, and pop-out quotes.
For tips and help with planning your next event, meeting or conference, call Meeting Services Unlimited, Inc. From hotel negotiation to event management, Meeting Services Unlimited, Inc. has a great team of meeting planners and event planners who can help you execute an amazing event from start to finish. Call us today at (317) 841-7171.